Case Study
Diploma Program Campaign
Background
A leading organization in implant dentistry launched a new diploma program aimed at enhancing and validating practitioners’ expertise. The campaign focused on attracting top dental professionals and establishing the program’s credibility.
Goals
- Achieve 20–30 high-quality registrations.
- Maximize engagement across digital channels.
- Position the diploma as a prestigious credential for top practitioners.
Strategy
A multi-phase digital campaign was executed, leveraging audience targeting, engaging messaging, and strong calls to action.
Channels
Google Ads, Facebook, Instagram, LinkedIn, and an optimized website with banners and pop-ups.
Target Audiences
- Professionals searching for dental courses/diplomas.
- Engaged website visitors who didn’t register.
- Social media followers and engaged users.
- Existing email database of potential candidates.
Execution
Phase 1: Awareness
Introducing the program, featuring testimonials from key opinion leaders (KOLs), and encouraging participation in a free knowledge test.
Phase 2: Trust-building
Highlighting program benefits, success stories, and retargeting interested users.
Phase 3: Conversion
Strong calls to action, countdown messaging, and personalized offers.
Results
The campaign successfully met enrollment goals, achieved high engagement across platforms, and positioned the diploma as a sought-after certification in the dental industry.
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